Bliss Bridal and Black Tie is a full service bridal and formal wear store, offering you the finest service, style and selection of bridal gowns, bridesmaids and formal wear in Sonoma County, Marin County and the North Bay.



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"My experience here was fantastic. I needed a wedding dress and this is one of the few locations in Petaluma where I could look. As soon as I walked in the door I was greeted warmly, and I was helped promptly. They asked for my price point and pulled a wide variety of dresses for me to try on. I ended up finding "the one" as well as a gorgeous necklace, earrings, and headband to make it all come together. I can't say enough about how nice the saleswomen were and how low-stress the entire experience was." 

- Karla W.



November 28

Bliss' Black in White Friday

On the biggest shopping day of the year, we invite you to take a break from the crowds and "dress in white"! Take and additional 40% off on all already reduced sample gowns as well as special offers and in-store promotions on all special order gowns purchased.

Appointments recommended.


November 29-30

The weekend of savings and thanks continues as we extend our Bliss Black in White specials through the weekend.



Monday- Saturday  10-6pm

 Sunday 11-5pm